Overview
Purpose
Dry Oar's purpose is to bring joy to our beloved customers and bring life to the dying sport of white water rafting. With your help, we can put more people into the water for some adventurous, family fun. With the help of our many selective, professionally trained, tour guides, we can keep you and your family safe in the duration of this extreme sport. We at Dry Oaks, promise to do our best to maintain a safe and fun trip for ages 12+. Please, do your part and listen to the professional river guide assigned to your raft and stay safe!
Audience
The target audience would be the upper middle class economically, meaning they do have excess of money for family excursions. This target family should love the outdoors and enjoy outdoor, thrill-seeking activities to enjoy with an older family with age range from 12-55 approximately. The family will want an activity that's a little thrill-seeking but all together safe. The parents are ultimately wanting an activity that's safe for the kids as they're very family-oriented. This family will most likely look at the site via their cellphone or laptop since those two ways are commonly at the fnger tips and easy to use efficiently.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/396e94-e7c24f-a43312-381d2a-aabd8c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#b6d0e2] | [#E7C24F] | [#A43312] |
Typography
Heading Font: Amiri
I chose the font, Amiri, for the lively and light but businessesque title to be used to set the mood that whit water rafting is a serious sport. This font is in contrast with my paragraph font to produce a serious but fun feel to the viewer.
Paragraph Font: Quicksand
I chose the font, Quicksand, because of the lively, fun attitude it brings to the table. It very much contrasts with my title font as my paragraph font still screams that this is a fun family activity.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
